Reasons Direct Mail, combined with email has made a return
In today’s fast-paced digital world, finding the right balance between outbound marketing channels is essential for maximising marketing results. A recent study by Sopro sheds light on the effectiveness of combining email with other outbound marketing strategies, particularly direct mail, to enhance lead generation and quality while delivering valuable content to consumers. Sopro’s State of […]
Crafting a Greener Future: The Power of Sustainable Mail Piece Design
In today’s era of heightened environmental consciousness, individuals are increasingly prioritising sustainable choices. This growing awareness of ecological issues extends its influence even to seemingly mundane aspects of life, including the design of mail pieces. Businesses now have a unique opportunity to demonstrate their commitment to responsible marketing by adopting eco-friendly practices in their mail […]
