Send Marketing IS Direct Mail #sendmarketing

in - October 2015

You would be forgiven for thinking that the advent of the internet has consigned certain types of marketing to the scrapheap. One form of marketing that people assume is in decline is direct mailing. In fact, the power of well-designed direct mail campaigns has increased massively in recent years, with a huge number of companies now taking advantage of a direct mail marketing solution in order to market their businesses.

How direct mail and Send Marketing works

When it’s used properly, a direct mail marketing solution can be an extremely beneficial form of marketing. It involves the physical mailing of leaflets, personalised letters or other printed material to residential or business addresses, carefully targeted to meet your business requirements.

Direct Mail services from Send Marketing, can be tailored to suit small, large, simple or complex mailing requirements, and we can assist you every step of the way, from the initial quotation stage right through to the physical mail-out.

The growth of direct mail

You might be tempted to think that most junk mail gets binned. In fact, the opposite is true. Most is kept, and a huge 48% of the UK population responded to a piece of direct mail in 2013, with 62% stating that they liked to receive information about new offers.

More than half (56%) of people stated that they like to receive mail that gives them useful information, which goes to show that the mail that gets binned is the sort of material that’s poorly designed and offers little benefit to the receiver. A well designed, properly targeted mailing campaign, then, can be extremely beneficial to both you and the end user.

 

Expert direct mail marketing services by Send Marketing

Our team  of dedicated direct mail experts at Send Marketing, can help boost the effectiveness of your direct mail campaign campaign using data insight as well as their experience to highlight the most profitable demographics for your business. We’re accredited by the Royal Mail Strategic Mailing Partnership, so you can rest assured that you’re dealing with the experts.

Speak to us to see what we can do

If you’d like to explore the opportunities that direct mail can offer, please feel free to give us a call to chat through the options and find out how we could help benefit your business. You can call us on 0800 328 3251 or email us at sales@sendmarketing.co.uk. You might also like to read our blog on how to improve your data insight knowledge.

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