Personalised documents

in - September 2013

Send Marketing Solutions have invested £35,000 in a new enclosing machine, to allow personalised documents , to meet increasing business demands.

New Business Manager, Toby Batchelor said, “The increase in business volumes that we have experienced so far this year has been quite phenomenal and it is imperative that we maintain our reputation as a supplier of excellent direct mail services by investing in the right equipment to do the job.”

The new Pitney Bowes DI950 allows Send Marketing to enclose up to five different items into envelopes automatically at high speed. It will operate using DL, C5 and C4 envelopes and can selectively enclose the correct personalised items using its sophisticated camera matching system and control software, allowing personalised documents.

Toby Batchelor continued, “Direct mail is becoming more and more targeted. Our clients now expect us to be able to tailor the mailing piece’s message more and more closely to the likes and preferences of each of their recipients and this equipment allows us to meet those demands in full.”

You might also like to read our blog about the importance of mailing list hygiene.

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