Direct Mail United Kingdom – alive and kicking!
Direct Mail United Kingdom disciplines of direct mail, door-drops and leaflets continue to hold their own.
This is one of the key findings of GroupM’s ‘This Year, Next Year UK’ study, which predicts measured ad spend in the UK and was published towards the end of last year.
Direct Mail United Kingdom still top dog?
• The big winner continues to be online marketing, reaching £6.2bn in 2013 rising to £7bn in 2014
• Second is direct mail, door-drops and leaflets on £4.5bn in 2013, followed by a predicted slight dip of just over 2% to £4.4bn in 2014. The figures also include production costs.
• In third place is TV advertising, which is expected to grow by 68% year-on-year in 2014 to hit £3.7bn.
Of the rest, only outdoor, public relations and market research will grow in 2014 — albeit marginally—while B2B magazines (-12%), consumer magazines (-8.2%) and newspapers (-6.9%), will all experience a decline in fortunes.
Overall, advertising spending measured in the UK is expected to show a 7% increase in 2014, which is double the rate GroupM predicted earlier in 2013. Read more about how Direct Mail Still Matters.
Source: Post Impressions magazine from One Post, Issue 55.