Direct Mail Service #directmailservice

in - December 2015

When it comes to directly targeting customers or potential customers in marketing, it can be tempting to think that email is the future. After all, you can reach a customer almost immediately, particularly in the modern age of smartphones in which your email could be in millions of pockets within a couple of seconds.

Indeed, email is a great form of marketing for a number of reasons. It’s generally cheaper, easier to file and follow up and also easier to respond to. It’s great for sending reminders and short notes, but email can sometimes fall short when it comes to marketing.

Direct physical mail, on the other hand, tends to gives potential customers a far better impression of a company — something which is vital when it comes to marketing. After all, marketing is all about creating the best possible impression of your company.

Direct mail service makes people feel more valued, too. They can see that you’ve made an investment and put time and effort into the mailing, whereas email can feel cheap and quick. As a result, people are far more likely to take action and do something as a result of reading direct mail. Amongst the coveted 25-34 age demographic, for example, 43% of people respond to direct mail with an astonishing 73% opening it. This continues to rise to 46% in the 35-44 bracket, 47% for 45-54, 79% of people 55-64 and 92% for the over 65s. Even amongst the youngest age demographic, the 15-19 bracket, almost a third will respond to direct mail and 79% will open it.

It would be fair to say, then, that direct mail marketing is very much alive and kicking. In fact, our business is growing quickly and we’re proud to be able to offer targeted direct mail marketing services to a variety of clients across a number of different sectors.

To find out how we could help you achieve your direct mail marketing dreams, contact one of our helpful team today on 0800 328 3251 or by visiting our website.

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