Direct Mail Ideas #directmailideas

in - December 2015

Many people have written off direct mail as a form of marketing over the years. With the advent of the digital revolution, it was widely believed that people’s focus would move online and that print media would die a slow, painful death. In fact, the opposite is true.

Direct mail marketing has actually proven to be even more popular with younger demographics, with much higher engagement rates than at the ‘traditional’ end of the market. A recent study of 9,00 people showed that 62% believe direct mail is the most effective form of marketing. Indeed, many companies who heard the death knell and scaled back their direct mail advertising have seen their profits fall.

Direct mailing which rewards customer loyalty seems to be most popular, with 70% of people stating that they like to receive this type of mail. Indeed, even at the bottom line of ROI (return on investment), companies across the board have reported direct mail to be their most proven and effective method of marketing.

It’s fair to say, though, that direct mail marketing is changing. All businesses need to stand out from the crowd. With that in mind, coming up with new direct mail ideas is key to having success in the field. New and innovative forms of mailing can really help to boost your brand and ensure that you’re remembered far more than you would be by simply sending a letter or catalogue.

One medical centre in the United States, for example, sent out a mailing which included a personalised map from the customer’s door to theirs, making the whole experience far more personal as well as helping to drive foot traffic to the door of their business. Using the personal touch to this sort of effect is a great idea and goes far beyond the Hi [NAME] approach that many companies seem to stop at. Don’t just dump the personalisation data: use it wisely and in an innovative way.

Send Marketing Solutions pride ourselves on innovation and providing personalised, targeted direct mail fulfilment for businesses in order to ensure that your efforts are well focused. After all, marketing is an exercise in building a business and increasing profits, so it’s wise to follow a strategy that works.

To speak to us about how we can help fulfil your direct mail marketing needs and requirements, give our team a call today on 0800 328 3251 and we’ll be happy to help.

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