Direct Mail Definition: What Do We Mean?

in - February 2016

If you have your own business, you’ll know how hard it is to get your brand ‘out there’ and to gain new clients. You no doubt already have several marketing campaigns going, but have you thought about creating a new direct mail campaign?

Direct Mail – Definition of Direct Mail Marketing


Direct Mail Definition: at its most basic level, is defined as commercial literature that is sent out to potential clients through the postal system. It is a way of soliciting business and spreading your brand, and it is usually done using a mail service to help you get the word out there. Direct mail campaigns can be carried out on top of your usual marketing campaigns, reaching new people and bringing in new clients.


What Marketing Materials Can You Use?


When using direct mail marketing, you don’t have to send boring material that just lists the products and/or services you provide – you can send brochures, leaflets, catalogues, newsletters, postcards and more. The most effective forms of direct mail make use of your company brand in terms of themes and colours, include appropriate and relevant images, and communicate the key reasons that customers benefit from your products or services.


How Can Direct Mail Solutions Help Your Business?


So why use direct mailing at all, especially in this digital age of instant emails and online information? Many businesses – both small and large – find direct mail to be a highly effective way of reaching out to new (and current) clients. It is an effective marketing solution, and is extremely easy to do if you use a direct mail service; by using experts, they will be able to advise you on the best direct mail marketing campaign for your business, as well as providing other services that will help you spread your message.

Send Marketing Solutions are a Walsall-based business specialising in direct mail services, data insight, marketing solutions and more. An ISO 9001 quality-certified company, they have been accredited by the Royal Mail Strategic Mailing Partnership and Partners in Quality. They’ve also been featured in The Sunday Times Top 100 Best Small Business To Work For, highlighting how well they work as a team. Their employees are all highly experienced and knowledgeable of their field, so get in touch today for all your direct mail and data insight needs.

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