Direct mail data —perfect partners

in - June 2013

Direct mail data shows 60% of people make a purchase within a week of receiving a catalogue!

The printed catalogue continues to boost e-commerce retail success by encouraging shoppers to buy on-line. A study from Royal Mail’s MarketReach looked at the role of printed catalogues in the digital age. Some of the key findings show that companies that overlook catalogues could be missing out on sales:

60% of people go on-line to make a purchase within a week of receiving a catalogue
More than half of catalogue users will spend over £40 on their first purchase
And, for over 50% of people, catalogues are a convenient way to review products. More than a third of people (36%) said it allows them to compare products before a purchase.
Direct mailing solutions helps drive digital activity.

Direct Mail Data Study

The study further revealed that when people go on-line, consumers with catalogues look at more than double the number of pages viewed by the average person per visit (121%). They also spend 109% more time on any given website than the average site visitor.

Jonathan Harman — Managing Director for MarketReach said: “The report shows the harnessing power of physical communications including direct mail and their distinctive ability to engage consumers and drive digital activity. Retailers who overlook the role of catalogues in online shopping behaviour could be missing out on sales. Catalogues drive online sales by creating product awareness, recruiting new customers and building brand loyalty.”

Catalogues remain to be a media that ‘keeps on giving’ — with over 70% of consumers keeping their catalogues for over a month and an incredible 34% for up to a year!

Direct mail data and digital—perfect partners for successful campaigns.

Source: Postal Choices Ltd – Post Impressions magazine Issue 51

You might also like to read about direct mailing or direct mail marketers.

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