Data Management, Segmentation and Targeting

The Brief

To raise awareness amongst students’ parents/guardians regarding the breadth of courses available to youngsters (16-25) at Cornwall College campuses across Devon and Cornwall.

The Action

Utilising the services of trusted contacts within the UK marketing data industry, Send DM quickly identified the best available marketing data. Then came the science of fine tuning the targeting so that it would deliver the best possible campaign results.

Over the last three years Cornwall College has called upon the services of Send DM to carry out this and similar data-led projects four times and counting.