About us

Since 2000, Send DM has provided valuable partnership to thousands of national and international businesses. The quality and efficiency of our services are a perfect indicator of the expertise, experience and dedication of our people.

Meet the Team

Brian McCallion


With 36 years industry experience behind him, Brian’s knowledge of what can be printed, what can be delivered and how to maximise campaign efficiencies and boost effectiveness is unrivalled.

Bally Bahia

Client Services Director

After two years at Capita, another five with a leading UK mail house, and an expertise in the world of transactional mail and its associated services, Bally brings a wealth of knowledge and experience to the team.

Louise Hall


Louise has brought a burst of energy and enthusiasm to her role in new business development. She has five years direct mail experience under her belt, along with successes in former sales roles at Virgin Media and British Gas.

Paul Wooding


Paul’s keen eye for detail makes him the ultimate guardian of quality control. With over 40 years of working within the printing industry behind him, from litho to digital, business cards to catalogues… nothing phases him.

Richard Drew


Richard’s IT know-how is second to none. As leader of the Send DM IT team he manages the site’s infrastructure and creates and manages the technical solutions that keep our clients happy and coming back for more.

Stephen Wood


When it comes to GDPR compliance across the broad breadth of data services, Stephen’s masterful knowledge and expertise is central to all that we do. Plus nine years here at Send DM means that his skill sets extend across all of our services.

Andy Wilson


Chief Executive of WAA Group, Andy has been a driving force in the organisation since he started the ball rolling back in 1986. Though continually focused on success, Andy never loses sight of the importance of building team spirit.

Rebecca Dainter

Group Finance Director

With a raft of qualifications and a wealth of commercial finance experience, Becky’s expertise is a key element to the Send DM team always delivering highly effective and highly cost-effective solutions.

Ash Kinsella

Head of Creative Services

Award-winning designer, Ash heads up our multi-disciplined Creative team. He not only brings over a decade of art-direction experience and innovation to the role, he brings his passion for excellence to every project.

Tom Kelly


Lisa Norledge

Head of Production

Lisa is a major focal point within the team. A specialist in print and production with over 25 years in the business, Lisa brings a positive attitude to every job, while maintaining a constant eye on quality and meeting deadlines.

Faith Jackson-Garbett

HR Business Partner

Faith joined the team in 2014 and is now responsible for all things HR within the Group. She has a Masters in HR Management from Goldsmiths London, and is a vital component to the wellbeing of the team – and consequently the business.

Katie Mason

Assistant Financial Controller

A recent addition to the team, Katie has over ten years’ experience working in the world of finance, most recently making her mark in the accounts department of a successful finance software company.

Lesley James

Finance Assistant

What our clients say

We don’t just send. We deliver results.