Under GDPR, direct mail marketing to your existing customers is defined as being in the legitimate interest of your company and its customers. In most cases it will be sufficient to provide your customers with a clear opportunity to object when their data is collected or used.
The General Data Protection Regulation (GDPR) is a set of regulations governing how organisations in EU countries capture, process and hold personal information. It is due to be enforced on May 25th 2018 and all UK companies that handle data will have to comply...
Birmingham has a long-standing reputation for being a true hub of manufacturing; often referred to as ‘the workshop of the world’. However, it’s not just things we make in the Midlands, it’s the ‘connections’ we make too.
A large problem is the input of client and personal opinions when deciding on mailings. If you pay an agency to create your direct mail, resist the temptation to interfere by adding your own opinions and habits.
Direct mail is three-dimensional and can appeal to all five senses: sight, hearing, touch, smell, taste. When sending out direct mail, the sense of sight should already be targeted. Yet, most direct mail fails to take advantage of the marketing potential of the other senses.
Mail cannot be successful when its focus is on the product instead of the prospect. The communication should focus on customer feedback and what they consider to be the most significant issue or problem.