Insights, opinions, musings and more.
We’re always thinking things through, studying strategies, digging in the data to uncover patterns and trends. In short, we never stop looking for ways to enhance our services and benefit our clients.
In-tree-guing new DM approach for Woodpecker Flooring
Entering a new market means exposing your brand to new audiences, cultivating new relationships and taking a significant step towards expanding scale. But what can be done to combat the challenge of standing out from the crowd and being seen...
GDPR. The Moment For Mail.
The new General Data Protection Regulation (GDPR) has drastically changed the rules of engagement in marketing. It’s brought new rules, new customer attitudes and new challenges to marketing communications, but it’s important to note the new opportunities it presents to...
Send DM has extended our direct mail expertise to the far expanses of Mongolia thanks to an exciting challenge from leading travel media company and the world’s number one travel guidebook brand, Lonely Planet. Extending Lonely Planet’s pioneering use of...
What Is Data Cleansing And How Vital Is It For Successful Direct Mail?
Data cleansing is a blend of data analysis processes that help you fix critical issues in your data and enhance its value through segmentation and insights.
How Direct Mail Marketing Can Thrive After GDPR
The General Data Protection Regulation (GDPR) that came into effect in May 2018 has made the marketing industry think deeply about the way it uses and processes customer data. In this article, we examine the effects of GDPR on direct mail marketing.
Direct Mail Return On Investment And Response Rate
Your direct mail ROI will correlate closely with your response rate – factors like the quality of your data, your creative and your offer will become essential to a good high response and better ROI. Targeting the right person with the right message and right offer should generate well-deserved profit for you and a great return on investment for your direct mail campaigns.
Tip 12. P.S.
Using post script provides a great opportunity to provide a personal, thoughtful, amusing or cheeky addition to your letter. Case studies indicate that the typical letter recipient’s eye moves down the page to the P.S. before they read everything in the letter!
Tip 11. Tight targeting
It’s tempting to cast a large net and see what it draws in. However, in order to get a better ROI, your approach should be targeting the ideal, most likely customers in your reach.
Tip 10. Multi touch
Try and try again. People rarely buy or are convinced on a purchasing decision after one encounter. Most people need to be warmed up and persuaded before committing to a financial decision.
Tip 9. Integrate
The most memorable marketing campaigns are those which arrive in front of us in a multitude of ways. TV campaigns which also appear on billboards and in our letter box.