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Insights

Insights, opinions, musings and more.

We’re always thinking things through, studying strategies, digging in the data to uncover patterns and trends. In short, we never stop looking for ways to enhance our services and benefit our clients.
A nudge in the right direction
This week saw the release of a rather interesting report by the UK government’s Behavioural Insights Team (or ‘nudge team’ as it has become known).
20 October, 2017 Read more...
GDPR – consumer rights
Under GDPR, direct mail marketing to your existing customers is defined as being in the legitimate interest of your company and its customers.  In most cases it will be sufficient to provide your customers with a clear opportunity to object when their data is collected or used.
19 October, 2017 Read more...
GDPR – the things you need to know
The General Data Protection Regulation (GDPR) is a set of regulations governing how organisations in EU countries capture, process and hold personal information.  It is due to be enforced on May 25th 2018 and all UK companies that handle data will have to comply...
19 September, 2017 Read more...
Connected in the Midlands
Birmingham has a long-standing reputation for being a true hub of manufacturing; often referred to as ‘the workshop of the world’. However, it’s not just things we make in the Midlands, it’s the ‘connections’ we make too.
28 July, 2017 Read more...
Mistake #12 Creating & reviewing direct mail by committee
A large problem is the input of client and personal opinions when deciding on mailings. If you pay an agency to create your direct mail, resist the temptation to interfere by adding your own opinions and habits.
27 July, 2017 Read more...
Mistake #11 Failing to appeal to all five senses
Direct mail is three-dimensional and can appeal to all five senses: sight, hearing, touch, smell, taste. When sending out direct mail, the sense of sight should already be targeted. Yet, most direct mail fails to take advantage of the marketing potential of the other senses.
26 July, 2017 Read more...
Mistake #10 Starting with the product – not the prospect
Mail cannot be successful when its focus is on the product instead of the prospect. The communication should focus on customer feedback and what they consider to be the most significant issue or problem.
26 July, 2017 Read more...
Mistake #9 The magic words
This mistake is not using the magic words that can dramatically increase the response to your mailing. What are the magic words of direct mail?
24 July, 2017 Read more...
Mistake #8 Poor follow-up
Hot leads rapidly turn ice cold when not followed up quickly. Slow fulfilment, poor marketing literature and inept telemarketing can destroy the initial interest that you worked so hard to build.
21 July, 2017 Read more...
Mistake #7 Saving the best for last
Some direct mailers save their strongest sales pitch for last, starting slow in their sales letters and hoping to build to a climactic conclusion.
19 July, 2017 Read more...
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