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Direct Mail Project boosts profitability #directmailproject

Posted: 28 October, 2015

A direct mail project is still an extraordinarily valuable marketing tool for any business. In fact, it’s a form of marketing which is often overlooked, with many people assuming it’s ineffective or has gone out of fashion. That couldn’t be further from the truth.

A recent study showed that almost half of the UK population responded to a piece of direct mail they received in 2013. With a carefully targeted direct mail project you can achieve great results.

When direct mail gives something to the recipient, it tends to be even more successful. 62% of people said they liked to receive mail which told them about new offers and 70% said they welcomed mail that rewarded their loyalty. That’s a pretty extraordinary statistic and just goes to show that an effective direct mail strategy can be very beneficial to your business.

Direct Mail Project – Using data sales to boost success

The scatter-gun approach to a direct mail project just doesn’t work. You need to ensure you’re targeting people who will be likely to respond and will be receptive to your mail. The data you use to choose your mailing targets can vary greatly.

You might be tempted to go to a data sales provider you’ve found online, but most of these have vested interests in particular lists and they’re not always ones which will suit you. As an independent company, we research the whole of the market to make sure that your data set suits you.

Why our data sales beats all others

As we buy huge amounts of data on a regular basis, we are able to negotiate low rates and can pass the benefit on to you, making our prices extremely competitive. Whether you’re looking to target new potential customers or existing ones, we can find the right data for you in order to improve the effectiveness of your direct mail project.

Getting started – direct mail project

If you’d like to see how high quality data can help you to make the most of your direct mail project strategy, contact us today and we’ll guide you through the process and answer any questions you might have.

You can call us free on 0800 328 3251 or email us at sales@sendmarketing.co.uk for any further information you might require on your direct mail fulfilment. You might also like to read our blog about finding a marketing solution.

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