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Sytner

Print and Personalisation

The brief

An automotive dealer group representing some of the largest and most prestigious automotive brands around were seeking help with increasing MOT/Service sales and driving customer loyalty by way of high-quality mailed communications.

The Action

Working with dynamic document creation software, Send DM created a suite of data-driven variable print documents aimed at driving warranty checks and increasing Service bookings and MOT sales. 

Send DM created a suite of data-driven variable print documents aimed at driving warranty checks and increasing Service bookings and MOT sales. 

Delivering

With varying amounts of branch, customer and vehicle personalisation, all of the mailings were digitally printed on our state-of-the-art presses and were produced using the premium quality materials – each item creatively designed to deliver a high level of personalisation and a feeling of prestige.

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