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Find out the latest industy news and insights from the team at Send

Who we are

Weʼre the UKʼs smartest Direct Mail business, saving our clients up to 60% on their campaigns by getting obsessive with the details.

As leaders in direct mail, mail fulfilment, personalisation and data services you can count on Send DM to deliver expert service and improved ROI on all your direct mail campaigns.

Key services

  • Direct Mail
  • Print and
  • Mail Fulfilment
  • Postage
  • Data Services
Direct MailAsset 2

Call-back, click-through, customer enquiries, completed sales… whatever your measure of success, Send DM’s smart thinking will help you get where you want to be.

Print and
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From dynamic, data-driven content, to specialist print finishing, to large quantity fast-turnaround – Send DM has the expertise, the technical services and the team to bring your vision fully to life, and to drive your campaigns to success.

Mail FulfilmentAsset 2

From high-volume machine enclosing, to bespoke hand-finishing, to polywrapping and more. We’ll advise you on selecting the most suitable formats, the ones that will deliver the most efficient and cost-effective solutions.

Having the right conversation early in the planning process is the first step towards improving the results and return on investment of your campaign.

PostageAsset 2

Size, weight, content, purpose, destination, format, timescales, proof of delivery – the complexities of postage can almost feel like a ‘dark art’. So much to know. So many ways to be caught out.

Here’s one example. It might seem that it’s simply a letter in an envelope but the question is, does it qualify as advertising mail or business mail? Think hard. The answer has major implications on how far a budget will go.

Data ServicesAsset 2

We’re geeky when it comes to data. Geeky in a good way. Our expert analysts get a buzz from keeping data clean, relevant and in the best possible order. Even better, is finding ways to drill down to the really useful information – identifying segments within data sets that allow you to target the right people, with the right message, at exactly the right time.

Our reputation

We don’t just send. We deliver results.

What is it in our make-up that allows us to consistently add value to our clients’ businesses? What are the special characteristics that Send DM brings to the table? Perhaps it’s best that we leave it to our clients to sum things up...

  • "…really pleased with the service." Canary Wharf
  • "Thanks for managing this one so well" N9
  • "“I would like to thank all at Send for their support through our business growth.”" View case study



Whether you are about to launch your first DM campaign or your 50th, new regulations are coming. Make sure you amend your data collection, storage and use now to make the 2018 transition easier. The General Data Protection Regulation (GDPR) is due to be enforced in May 2018.

19 January, 2018



Sometimes a little change to everyday items can make us look twice and really grab our interest. The direct mail campaign for Kit Kat Chunky did a fantastic job of this by using the standard “sorry we couldn’t deliver” card – with the reason as “too chunky” for your letterbox.

17 January, 2018



Most direct marketers know they should thoroughly vet their marketing tactics before starting to use them, yet testing usually stops here. However, ongoing testing, evaluation and refinement only improves mailing campaigns.

8 January, 2018



Be opportunistic about events in your target customer’s life such as birthdays, graduations and weddings. Sending helpful promotions around life events can create close connections with customers.

18 December, 2017



Once your readers are willing to respond to your call to action, you need to provide suitable response channels. Consider your audience and how they will want to respond. Some of your recipients will prefer to mail back their responses to the sender directly. Others may prefer to text, email or go to the website URL.

1 December, 2017



Create a call to action which is clear, bold, easy to follow…and cannot be ignored. Whilst the message of your mailer must be compelling, you only have a few seconds to find your reader’s eye and tell them what to do next. Your prospect should be able to understand the message within a few seconds and be encouraged to skim further.

24 November, 2017



In an ideal world, your target audience would take a seat and some time out of their day to read your mailer without any distraction. Unfortunately, this rarely happens. Busy lifestyles force skim reading, so if your mailer makes skimming difficult, you need to reassess the design.

17 November, 2017



The first goal of a direct mail campaign is to get your envelope opened. Envelopes with a lumpy object inside are a great success tool. “Dimensional mail” has a significantly higher open rate and often generates higher response rates. People are curious about what’s inside, and the curiosity opens the envelope.

14 November, 2017


Our process

Not sure of the process? Got an idea that needs developing?

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Contact us by phone, email or online form

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Tell us about your mailing requirements

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We’ll work out the best solution